Every year we love to surround ourselves with athletes and riders who help us test and evolve our products. We gather continuous feedback, which is essential to keep improving the products of the brands we represent.
Athletes and ambassadors are chosen by comparing different parameters.
Some for their sporting merit, some for their enviable riding style, and some for their love of enjoying nature or any sport.
But what they all have in common are their values, their desire to spend their lives on what they love, their willingness to use every second available to cultivate their passion, without giving up, and finding maximum satisfaction in achieving even the smallest of goals.